SRF Thema
Schweizer Radio und Fernsehen
Overview
SRF dedicates parts of its programme to a specific topic at recurring intervals. The overarching visual bracket ensures that the audience recognises this offering across all vectors. The defining design feature of this system is the pronounced red frame, which is kept in the characteristic SRF red colour. In combination with the large-scale SRG SSR font by Dalton Maag, this design system not only creates a visual aesthetic, but also a strong connection to Switzerland’s largest electronic media company.
The red frame acts as a powerful visual element that emphasises selected content and gives it a unique presence. This visual prominence allows viewers to immediately identify and belong to the SRF programme, while creating a clear visual hierarchy within the overall media offering.
SRF dedicates parts of its programme to a specific topic at recurring intervals. The overarching visual bracket ensures that the audience recognises this offering across all vectors. The defining design feature of this system is the pronounced red frame, which is kept in the characteristic SRF red colour. In combination with the large-scale SRG SSR font by Dalton Maag, this design system not only creates a visual aesthetic, but also a strong connection to Switzerland’s largest electronic media company.
The red frame acts as a powerful visual element that emphasises selected content and gives it a unique presence. This visual prominence allows viewers to immediately identify and belong to the SRF programme, while creating a clear visual hierarchy within the overall media offering.
Client
Delivery
Year
SRF Schweizer Radio und Fernsehen
Visual Identity, Motion Design
2023
Client
Delivery
Year
SRF Schweizer Radio und Fernsehen
Visual Identity, Motion Design
2023
The application of this graphic design system not only ensures visual consistency across the SRF programme, but also creates a strong emotional connection with viewers. The design invites viewers to immerse themselves in the world of SRF by communicating the values and identity of the media organisation in a clear and engaging way.
Credits
Concept & Design
Project Management
Art Direction
Brand Management
Marco Bach
Patrick Heusi
Jonas Hagenbusch
Sven Volz
Falko Leonhardt
Credits
Concept & Design
Project Management
Art Direction
Brand Management
Marco Bach
Patrick Heusi
Jonas Hagenbusch
Sven Volz
Falko Leonhardt
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