Marco Bach is a Senior Designer at SRF Schweizer Radio und Fernsehen. Furthermore, he teaches Design at Zurich University of the Arts ZHdK. He is based in Zurich, Switzerland.

Gredig direkt

Schweizer Radio und Fernsehen

Overview

‘Gredig direkt’, a talk show on Swiss radio and television, stands out not only for its captivating content, but also for its innovative graphic design, which captures the lively dynamics of a dialogue. The basic idea of the visual identity is based on an animated typeface that metaphorically reflects the nuances and energy of a conversation between two people.

The typeface, which is in constant motion, conveys a sense of liveliness and unpredictability — two key components of an engaging conversation. The letters literally dance with each other, pulsating and changing shape to represent the diversity of opinions and emotions that come together.

‘Gredig direkt’, a talk show on Swiss radio and television, stands out not only for its captivating content, but also for its innovative graphic design, which captures the lively dynamics of a dialogue. The basic idea of the visual identity is based on an animated typeface that metaphorically reflects the nuances and energy of a conversation between two people.

The typeface, which is in constant motion, conveys a sense of liveliness and unpredictability — two key components of an engaging conversation. The letters literally dance with each other, pulsating and changing shape to represent the diversity of opinions and emotions that come together.

Client
Delivery
Year

SRF Schweizer Radio und Fernsehen
Visual Identity, Motion Design
2019

Client
Delivery
Year

SRF Schweizer Radio und Fernsehen
Visual Identity, Motion Design
2019

GD-KV-01
Font-Sample-2
GD-DINA5-01
GD-Head

The animations of the font are used in subtle ways — sometimes speeding up, sometimes slowing down — to support the pace and rhythm of the dialogue. These visual elements not only serve aesthetic appeal, but also reinforce an understanding of the emotional highs and lows that can arise in a dialogue. The graphic identity is therefore not just a visual accompaniment, but an integral part of the overall experience.

PIX/Bildarchiv_Sendungen_und_Magazine/Gredig_direkt/20200611_Gredig_direkt_Studiodecor

Credits

Concept & Design
Set Design
Project Management
Art Direction
Head of Design
Creative Director

Marco Bach
Tomi Bricchi
Rhea Mandanis
Cordula Gieriet
Patrick Arnecke
Alex Hefter

Credits

Concept & Design
Set Design
Project Management
Art Direction
Head of Design
Creative Director

Marco Bach
Tomi Bricchi
Rhea Mandanis
Cordula Gieriet
Patrick Arnecke
Alex Hefter

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