Game Design Today
Museum für Gestaltung Zürich
Overview
The visual identity for the exhibition ‘Game Design Today’ at the Museum für Gestaltung Zürich aims to reflect the innovation in current game design. The design picks up on the dynamic elements and creative aspects of the games industry by presenting a lively and modern aesthetic. A clear, futuristic design language and playful imagery are intended not only to appeal to visitors, but also to capture the essence of contemporary game design.
A particular point of reference in this abstract aesthetic is the Playstation 5 controller. Elements of the controller are incorporated into the design in an abstract way to create a bold connection to the gaming world. This reference conveys to visitors the close connection between technological innovation in the gaming industry and the creative atmosphere of the exhibition. The visual appearance thus creates a bridge between the artistic world of games and the exhibition atmosphere in the Museum für Gestaltung to take visitors on a fascinating journey through the world of contemporary game design.
The visual identity for the exhibition ‘Game Design Today’ at the Museum für Gestaltung Zürich aims to reflect the innovation in current game design. The design picks up on the dynamic elements and creative aspects of the games industry by presenting a lively and modern aesthetic. A clear, futuristic design language and playful imagery are intended not only to appeal to visitors, but also to capture the essence of contemporary game design.
A particular point of reference in this abstract aesthetic is the Playstation 5 controller. Elements of the controller are incorporated into the design in an abstract way to create a bold connection to the gaming world. This reference conveys to visitors the close connection between technological innovation in the gaming industry and the creative atmosphere of the exhibition. The visual appearance thus creates a bridge between the artistic world of games and the exhibition atmosphere in the Museum für Gestaltung to take visitors on a fascinating journey through the world of contemporary game design.
Client
Delivery
Year
Museum für Gestaltung Zürich
Art Direction, CGI, Visual Identity
2023
The exhibition was promoted throughout German-speaking Switzerland using both printed and electronic media. Through this extensive distribution, the visual identity was widely presented and generated broad attention for the exhibition, both among traditional audience segments and the digital target group.
Credits
Art Direction & Design
Museum für Gestaltung
Photography
Credits
Art Direction & Design
Museum für Gestaltung
Photography
© 2025. All rights reserved.