Marco Bach is a Senior Designer at SRF Schweizer Radio und Fernsehen. Furthermore, he teaches Design at Zurich University of the Arts ZHdK. He is based in Zurich, Switzerland.

Diplom 2022

Zürcher Hochschule der Künste

20220624_ZHdK_GD_Ausstellung_0023_Small

Overview

The diploma exhibition at ZHdK helps to strengthen the link between the university, industry and the public, to recognize the creative achievements of students and to facilitate the transition of graduates into the professional world.

The exhibition becomes an experience space that takes visitors into the deep levels of game development. The choice of server aesthetics not only serves to visually fascinate, but also symbolizes the fundamental role of servers in today’s gaming industry. Like the heart of a computer system, servers are the pulsating engine that drives the virtual realities of our games. This combination of aesthetics and function creates a coherent narrative that invites visitors to explore the background and technological aspects of game development.

The diploma exhibition at ZHdK helps to strengthen the link between the university, industry and the public, to recognize the creative achievements of students and to facilitate the transition of graduates into the professional world.

The exhibition becomes an experience space that takes visitors into the deep levels of game development. The choice of server aesthetics not only serves to visually fascinate, but also symbolizes the fundamental role of servers in today’s gaming industry. Like the heart of a computer system, servers are the pulsating engine that drives the virtual realities of our games. This combination of aesthetics and function creates a coherent narrative that invites visitors to explore the background and technological aspects of game development.

Client
Delivery
Year

Zürcher Hochschule der Künste
Art Direction, Spatial Design, Visual Identity
2022

Client
Delivery
Year

Zürcher Hochschule der Künste
Art Direction, Spatial Design, Visual Identity
2022

Diplom-2022-03
Font-Sample-6
Diplom-2022-01
Apple-XDR-Bildschirm
20220624_ZHdK_GD_Ausstellung_0136_Small

The conception and communication of an exhibition requires a variety of creative disciplines: At the centre is the spatial design of the exhibition itself, but also the communication of the extremely diverse projects by means of insights through video interviews, photos, texts and entries on the exhibition's own website.

Diplom-2022-BTS-00
Diplom-2022-BTS-02
Diplom-2022-A5-Fotos-01
Diplom-2022-A5-Fotos-04
DIN-Saalblatt-7
Diplom-2022-BTS-03
Diplom-2022-A5-Fotos-03
Diplom-2022-A5-Fotos-02
Diplom-2022-DIN-Poster
Diplom-2022-Apple-Pro-Display-XDR-hoch-3000×3000-1

Credits

Art Direction & Design
Project Lead
Scenography

Technical Lead
Photograhy
Support

Marco Bach
Maike Thies

Marco Bach
Maike Thies
Stefan Kraft
Raphael Ammann
Museumswerkstatt ZHdK
ITZ ZHdK
Produktionszentrum ZHdK

Credits

Art Direction & Design
Project Lead
Scenography

Technical Lead
Photography
Support

Marco Bach
Maike Thies
Marco Bach
Maike Thies
Stefan Kraft
Raphael Ammann
Museumswerkstatt ZHdK
ITZ ZHdK
Produktionszentrum ZHdK

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