Der Club

Schweizer Radio und Fernsehen

Overview

Switzerland’s biggest talk programme, ’Der Club’, presents itself as a unique platform for social discussion. The design is based on the symbolism of a horizon, which figuratively represents the programme's content. Clearly structured lines and a modern colour palette create a visual identity that subtly integrates the symbolic image of the horizon. This design idea is in line with the programme's main objective: to open up new horizons for viewers.

Through its visual concept, the brand positions itself as a platform that stands for openness, dialogue and the discovery of new perspectives. In combination with the integration of social media, an interactive atmosphere is created that actively involves the audience in the discourse and establishes the programme as a dynamic, contemporary brand.

Switzerland’s biggest talk programme, ’Der Club’, presents itself as a unique platform for social discussion. The design is based on the symbolism of a horizon, which figuratively represents the programme's content. Clearly structured lines and a modern colour palette create a visual identity that subtly integrates the symbolic image of the horizon. This design idea is in line with the programme's main objective: to open up new horizons for viewers.

Through its visual concept, the brand positions itself as a platform that stands for openness, dialogue and the discovery of new perspectives. In combination with the integration of social media, an interactive atmosphere is created that actively involves the audience in the discourse and establishes the programme as a dynamic, contemporary brand.

Client
Delivery
Year

SRF Schweizer Radio und Fernsehen
Visual Identity, Motion Design
2018

Client
Delivery
Year

SRF Schweizer Radio und Fernsehen
Visual Identity, Motion Design
2018

The visual coherence also extends to the pronounced appearance of the television studio. This aspect is crucial for achieving maximum stringency in the presentation. The studio design harmonises seamlessly with the overall concept and underlines the symbolism of the horizon that characterises the basic idea of the programme.

Credits

Concept & Design

Set Design
Project Management
Art Direction
Head of Design
Creative Director

Marco Bach
Niko Messerli
Tomi Bricchi
Rhea Mandanis
Cordula Gieriet
Patrick Arnecke
Alex Hefter

Credits

Concept & Design

Set Design
Project Management
Art Direction
Head of Design
Creative Director

Marco Bach
Niko Messerli
Tomi Bricchi
Rhea Mandanis
Cordula Gieriet
Patrick Arnecke
Alex Hefter

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